
Virgin Atlantic Airways, Ltd
Create an email that the magazines distributed to their subscribers. Coded and designed the email to mirror the existing print campaign and stay consistent with Virgin's branding.
This was Lisa's first attempt at an enewsleter format. Client made minor changes before approval was given to distribute to magazines.
Email blast was distributed to Recommend (sub. 27,000), Travel Agent (sub. 11,000) and Travel Weekly (sub. 44,000). It was blasted 1-4 times per magazine during campaign duration Sept to Dec 2007.